Privacy Policy

Effective Date: March 1, 2026

Parker Bark Companies, Inc. (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard information when you visit our website at www.parkerbark.com (the “Site”) and interact with us through it. By using the Site, you agree to the collection and use of information as described in this policy.

1. Information We Collect

We only collect personal information that you voluntarily provide to us, as well as certain data collected automatically through standard web technologies and analytics tools.

Information You Provide:

• Contact Form Data: When you submit a contact or inquiry form, we collect information such as your name, email address, phone number, and the content of your message.

Information Collected Automatically:

• Server Log Data: Our web server may automatically log your IP address, browser type, operating system, referring URLs, and pages visited.
• Google Analytics Data: We use Google Analytics (GA4) to collect information about how visitors interact with our Site. This includes pages viewed, session duration, approximate geographic location (derived from IP address), device and browser type, and traffic source. This data is collected via cookies and is aggregated and anonymized — it is not used to personally identify you.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries and provide customer service.
• To fulfill requests submitted through the contact form.
• To analyze website traffic and user behavior in order to improve the Site’s content and performance.
• To improve and maintain the functionality of our Site.
• To comply with legal obligations.

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

3. Cookies and Tracking Technologies

Our Site may use cookies — small text files stored on your device — to enhance your browsing experience. Cookies may be used to:

• Remember your preferences and settings.
• Understand how visitors use our Site (analytics).

Google Analytics Cookies:

• _ga: Used to distinguish unique users. Expires after 2 years.
• _ga_[ID]: Used to persist session state. Expires after 2 years.
• _gid: Used to distinguish users. Expires after 24 hours.

These cookies collect aggregated, anonymized data and do not identify you personally. Google Analytics data is processed by Google LLC and is subject to Google’s Privacy Policy at https://policies.google.com/privacy.

You can opt out of Google Analytics tracking at any time by installing the Google Analytics Opt-out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout. You may also control or disable cookies through your browser settings; however, please note that disabling cookies may affect certain features of the Site.

Our Site is built on WordPress and may also use cookies associated with standard WordPress functionality and any installed plugins.

4. Google Analytics and Third-Party Services

Our website uses Google Analytics 4 (GA4), a service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Analytics uses cookies to help us analyze how users interact with the Site. The information generated by the cookie about your use of the Site is typically transmitted to and stored by Google on servers in the United States.

Google acts as a data processor on our behalf for analytics purposes. We have configured Google Analytics to anonymize IP addresses, meaning your full IP address is not stored. Google may also transfer this information to third parties where required by law, or where such third parties process the information on Google’s behalf.

For more information on how Google uses data collected through our Site, please visit: https://policies.google.com/technologies/partner-sites.

Our Site may also use contact form plugins (e.g., Contact Form 7 or WPForms) that may store submitted form data in our WordPress database. This data is used solely to manage and respond to your inquiries.

5. Data Retention

We retain personal information only as long as necessary to fulfill the purposes described in this policy or as required by law:

• Contact form submissions are generally retained for 12 months and then deleted.
• Google Analytics retains user-level and event-level data for 14 months by default (the retention period configured in our GA4 property). Aggregated reporting data may be retained longer.
• Server log data is typically retained for two (2) years and then purged.

6. Data Security

We take reasonable administrative, technical, and physical measures to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security of your data.

7. Children’s Privacy

Our Site is not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child under 13, please contact us immediately so we can take appropriate action.

8. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including:

• The right to access the information we hold about you.
• The right to request correction of inaccurate information.
• The right to request deletion of your personal information.
• The right to opt out of certain data uses.

To exercise any of these rights, please contact us using the information below. We will respond to your request within a reasonable timeframe.

9. Links to Other Websites

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any sites you visit.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Updates will be posted on this page with a revised effective date. We encourage you to review this page periodically.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please reach out to us:

Parker Bark Companies, Inc.
Email: sales@parkerbark.com
Phone: 910-289-3672 | 800-346-4627
Address: 3295 US Hwy 117 Rose Hill, NC 28458
Website: www.parkerbark.com